How to choose the perfect diamond

Buy the best quality you can afford. Figure out which of the 4C’s are the most important to you and buy your ring accordingly. Some prefer size over color and or clarity while others would rather have a smaller, whiter diamond for their money.

Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. A real estate agent can’t quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs; cut, color, clarity, carat weight.

The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.

The 4 Cs
Cut | Color | Clarity | Carat | Certification